--- title: "About Us" id: "5637" type: "page" slug: "about" published_at: "2024-10-01T13:05:36+00:00" modified_at: "2025-11-04T10:05:28+00:00" url: "https://capow.energy/about/" markdown_url: "https://capow.energy/about.md" excerpt: "We are CaPow “If I had asked people what they wanted, they would have said faster horses.” — Henry Ford We are CaPow “If I had asked people what they wanted, they would have said faster horses.” — Henry Ford..." --- # We are CaPow “If I had asked people what they wanted, they would have said faster horses.” — Henry Ford # We are CaPow “If I had asked people what they wanted, they would have said faster horses.” — Henry Ford At CaPow, we look beyond what exists today, reimagining the possibilities of power transfer. We recognized that perpetual power requires more than just better batteries – it means transforming how automation is perceived. Operators have long accepted charging downtime as inevitable, but with CaPow, that changes. *We’ve set a new standard:* 100% uptime for 100% of your fleet. Robots powered by CaPow’s Power-in-Motion technology receive energy continuously while en route, whether battery-free or with extended battery life, driving unparalleled efficiency. *Our mission is clear:* to deliver efficiency at its highest form by eliminating downtime. CaPow provides operation leaders, automation experts, and OEMs with a future where robotic fleets never stop, ensuring maximum operational efficiency. Whether you retrofit your robots with supercapacitors or maintain battery-powered systems, CaPow ensures they keep moving, receiving power while in motion. We are the first to bring this revolutionary solution to market, offering perpetual power – continuous energy transfer that keeps robots operating 24/7. The days of static charging stations and downtime are over. # Our Story CaPow’s revolutionary autonomous power delivery system began 15 years ago with Prof. Mor M. Peretz and his research in power electronics at Ben-Gurion University of the Negev. Together with co-founders Dr. Eli Abramov and Dr. Alon Cervera, Prof. Peretz explored the potential of dynamic, wireless energy transfer, leading to the birth of Power-in-Motion. What started in academia has now evolved into a game-changing solution for Industry 4.0. With numerous patents, CaPow’s technology is reshaping operational efficiency by allowing robots to receive power while in motion. Our investors, including IL Ventures, and strategic advisors like former Amazon Robotics leaders Vikas Enti and Nils Alstad, recognize the transformative potential of our solution. We bring a new vision of efficiency to operation leaders, automation experts, and OEMs. Constant motion is our goal. Power-in-Motion is our promise. # Meet the Team [https://www.linkedin.com/in/mor-peretz-1029941a/](https://www.linkedin.com/in/mor-peretz-1029941a/) ### Prof. Mor Peretz Co-Founder & CEO [View-bio](#m) [https://www.linkedin.com/in/mor-peretz-1029941a/](https://www.linkedin.com/in/mor-peretz-1029941a/) # Prof. Mor Peretz Co-Founder & CEO # Prof. Mor Peretz Co-Founder & CEO Mor Peretz is an internationally recognized authority on power electronics and hardware miniaturization. He is a Professor of Electronics and Energy management at Ben-Gurion University of the Negev, with over 200 peer-reviewed publications. He is the founder of the largest and most prominent research group of power electronics in Israel with $10M+ in funding. His 20+ registered patents have been licensed by global companies. [https://www.linkedin.com/in/alon-cervera/](https://www.linkedin.com/in/alon-cervera/) ### Alon Cervera, PhD Co-Founder & Chief Scientist [View-bio](#m) [https://www.linkedin.com/in/alon-cervera/](https://www.linkedin.com/in/alon-cervera/) # Alon Cervera, PhD Co-Founder & Chief Scientist # Alon Cervera, PhD Co-Founder & Chief Scientist Alon Cervera brings more than 10 years of hardware and product development to his role at CaPow. He holds a PhD in ECE from Ben-Gurion University and has 30+ publications to his name. Cervera is the innovator and creator of several patented and licensed products. Prior to CaPow, he was next generation optimization group leader at SolarEdge. [https://www.linkedin.com/in/eli-abramov/](https://www.linkedin.com/in/eli-abramov/) ### Eli Abramov, PhD Co-Founder & VP R&D [View-bio](#m) [https://www.linkedin.com/in/eli-abramov/](https://www.linkedin.com/in/eli-abramov/) # Eli Abramov, PhD Co-Founder & VP R&D # Eli Abramov, PhD Co-Founder & VP R&D Eli Abramov holds a PhD in Electronics and Electronic Engineering from Ben-Gurion University of the Negev. He specialized in hardware development, in particular, ASIC for power management. Working with international electronic leaders, Abramov has led the development of technological solutions from R&D stage to the final product. He has more than 30 published peer-reviewed articles and holds numerous patents. [https://www.linkedin.com/in/amir-fishelov-1b2b2a1/](https://www.linkedin.com/in/amir-fishelov-1b2b2a1/) ### Amir Fishelov Chairman [View-bio](#m) [https://www.linkedin.com/in/amir-fishelov-1b2b2a1/](https://www.linkedin.com/in/amir-fishelov-1b2b2a1/) # Amir Fishelov Chairman # Amir Fishelov Chairman Amir Fishelov brings over 20 years of experience in management and business development to CaPow. Fishelov is a Co-Founder of the leading smart energy transfer provider, SolarEdge (S&P 500 listed), where he was responsible for strategic planning, and customer partnerships while managing a team of 300+ engineers. [https://www.linkedin.com/in/noamgeffen/](https://www.linkedin.com/in/noamgeffen/) ### Noam Geffen Chief Business Officer [View-bio](#m) [https://www.linkedin.com/in/noamgeffen/](https://www.linkedin.com/in/noamgeffen/) # Noam Geffen Chief Business Officer # Noam Geffen Chief Business Officer Noam Geffen brings vast experience in Sales and Business Development, and spearheading Account Management groups. Formerly a Senior Strategic Account Director for the Israeli government’s Ministry of Innovation, Science and Technology, and Director of Presale in Jungo (now a Cisco company), Geffen has more than 10 years of experience overseeing large scale technological projects. He holds a B.Sc in Electrical engineering from Ben-Gurion University and an MBA from the University of Haifa. [https://www.linkedin.com/in/rebeccailan/](https://www.linkedin.com/in/rebeccailan/) ### Rebecca Barel Director of Marketing [View-bio](#m) [https://www.linkedin.com/in/rebeccailan/](https://www.linkedin.com/in/rebeccailan/) # Rebecca Barel Director of Marketing # Rebecca Barel Director of Marketing Rebecca brings over a decade of expertise in tech marketing leadership to the CaPow team. With her extensive background in the industry, Rebecca has proven herself as a visionary marketer, driving growth and success across various ventures. At UserWay, a SaaS B2B company, she spearheaded marketing initiatives from inception, propelling the startup to achieve an IPO milestone in under two years. Her experience spans the spectrum from startups to corporate enterprises within the USA B2B landscape. Rebecca holds an MA in Communications & Media from Reichman University, graduating with honors. Her strategic acumen and passion for innovation make her an invaluable asset, driving CaPow’s mission to revolutionize the logistics industry. [https://www.linkedin.com/in/ilana-ginzburg-vaknin-15b72476/](https://www.linkedin.com/in/ilana-ginzburg-vaknin-15b72476/) ### Ilana Ginzburg Vaknin Head of HR [View-bio](#m) [https://www.linkedin.com/in/ilana-ginzburg-vaknin-15b72476/](https://www.linkedin.com/in/ilana-ginzburg-vaknin-15b72476/) # Ilana Ginzburg Vaknin Head of HR # Ilana Ginzburg Vaknin Head of HR Ilana Ginzburg Vaknin is an accomplished HR leader with a deep commitment to driving excellence through people. At Capow, she is dedicated to building a high-performing team, shaping a culture that not only supports but inspires employees to excel and innovate. With over 15 years of experience, including global HR management and training, Ilana is adept at scaling HR functions while maintaining a strong connection with every team member. Her leadership is characterized by a strategic approach to aligning HR practices with business objectives, ensuring that Capow’s growth is both sustainable and people-centered. [https://www.linkedin.com/in/aharon-edoute/](https://www.linkedin.com/in/aharon-edoute/) ### Aharon Edoute Head of Operations [View-bio](#m) [https://www.linkedin.com/in/aharon-edoute/](https://www.linkedin.com/in/aharon-edoute/) # Aharon Edoute Head of Operations # Aharon Edoute Head of Operations Aharon brings over 25 years of experience in global supply chain and operations management. He holds an MBA from the Technion and a B.A. in Statistics from the University of Texas at Austin and Haifa University. Aharon’s career includes roles at Rafael, where he served in the Missile Division, and a medical startup he co-founded, where he eventually became COO, overseeing the company’s expansion to 23 offices worldwide and its NASDAQ IPO (VERO). Leveraging his extensive experience in both large organizations and startups, Aharon also founded an outsourcing company serving industries like military, medical, agriculture, and toys, with a strong focus on operations and supply chain management. He brings vast expertise in fostering collaboration and establishing robust organizational structures at CaPow. ### Victoria Peretz Administrative Chief [View-bio](#m) # Victoria Peretz Administrative Chief # Victoria Peretz Administrative Chief Victoria brings over a decade of expertise in organizational management from the public sector, where she excelled in coordinating and directing large, dispersed teams and entities. With a strong background in synchronizing complex operations, she ensures smooth, efficient processes across CaPow. Her structured approach and focus on streamlined execution play a pivotal role in bringing CaPow’s innovative vision to life. Victoria also supports strategic initiatives across departments to enhance overall efficiency. She holds an MBA from Ben-Gurion University. # Investors ### Mobilion ## Mobilion # Mobilion **T****he leading expert in the automotive industry** Mobilion is the only early stage venture capital fund that invests in smart mobility, with special focus on after-market innovative solutions and digital automotive services. Backed by a stellar team of strategic partners and investors from the global automotive industry, our fund opens the door for cutting-edge smart mobility and after-market innovators. [www.mobilion-vc.com](https://www.mobilion-vc.com) ### MobiliTech ## MobiliTech # MobiliTech Mobilitech Capital is a leading venture capital fund that specializes in making smart capital investments in novel technologies in the mobility space, with strategic support from [Dan Transportation Group](https://www.dan.co.il/) and [Samelet](https://samelet.com/en/?) . Their primary focus is early stage investments, allowing them to leverage their expertise, experience and strategic value. They actively seek opportunities in the field of new mobility and energy solutions and aim to support exceptional teams and innovative solutions that enable smart, seamless, multimodal, electric, and efficient mobility. They do this through strategic partnerships, product refinement, piloting, business and strategy mentorship, and extensive international and local networks. With a team of experienced professionals, investors, and entrepreneurs, Mobilitech Capital closely collaborates with their portfolio teams at every step of the journey, drawing on their collective insights and guidance to build flourishing companies. [www.mobilitech-capital.com](https://www.mobilitech-capital.com/) ### Payton ## Payton # Payton Payton is the world leader in high frequency Planar magnetics, transformers and Inductors. [www.paytongroup.com](http://www.paytongroup.com/) ### Doral Energy ## Doral Energy # Doral Energy We are investment and innovation arm of the Doral Group, a global renewable energy developer. Doral-Tech partners with inspiring entrepreneurs to build breakthrough companies taking on major global sustainability challenges. Doral-Tech invests in promising energy innovators, providing the expertise, capital and strategic support to bring to market groundbreaking technologies in a range of renewable energy and clean-tech related fields. [www.doral-tech.com](http://www.doral-tech.com/) ### IL Ventures​ ## IL Ventures​ # IL Ventures​ IL Ventures invests in disruptive yet tangible technologies that offer deep, actionable insights which drive better business decisions. The fund combines capital with incredibly deep operational experience and an unparalleled global network that helps founders rapidly scale and go global. Backed by top-tier global investors and partners, our team of company builders and industry executives – whose 25-year track record of success both as individuals and as partners precedes them – is joining forces once again to unlock the full potential of Israel’s most promising startups. [www.il-ventures.com](http://www.il-ventures.com/) ### Toyota Ventures ## Toyota Ventures # Toyota Ventures Toyota Ventures is an early-stage venture capital firm focused on investing in frontier technologies, including artificial intelligence, mobility, robotics, cloud technology, smart cities, fintech, and advanced materials. https://toyota.ventures/ ### Elements Venture ## Elements Venture # Elements Venture Elements Venture Capital is an innovative investment firm with a primary focus on early-stage Climatech startups that are driving ground-breaking solutions to combat climate change [https://enlightenergy.co.il/data/technology-investments/](https://enlightenergy.co.il/data/technology-investments/)